Entrepreneur Franchise of the Day: F45 Training

Why own an F45 franchise?

F45 - Women working out.

Find Success as Part of a Dynamic and Ever-Evolving Leader in Innovation Across the Health & Fitness Industry

The F45 brand has exploded in popularity over the years, becoming one of the fastest-growing fitness franchises in the world since its founding in 2013. As the booming health and fitness industry continues to grow at a steady rate, it is a great time for future franchisees to join the global F45 network.

The 2019 IHRSA Global Report found that the global health and fitness industry revenue totaled $96.7 billion, with 184 million members worldwide. The industry is expected to grow at an average of 3% per year, and gyms are on pace to reach 230 million members by 2030.1 With its unique business opportunity and premium fitness experience, F45 should be poised to take advantage of this growing demand, especially when it comes to Millennial consumers. Not only is this demographic well-suited to the world of fitness franchising, but they also leverage a purchasing power of more than $1 trillion annually, accounting for 30% of all consumer spending in 2020.2

Global Support & Innovative Technology

Technology and innovation are integrated into everything we do at F45. Whether it’s creating the best possible client experience or streamlining the operations of a franchisee’s business, we’re always working to be at the forefront of the industry. F45’s offerings include: thousands of exercises filmed, with workouts changed daily; multi-screen LCD TVs displaying all daily exercises; heart rate technology for performance tracking; curated DJ mixes and F45 FM playlists; a global support network of coaching professionals; and apps for both franchisees and clients.

F45 Gym - Two women and a Man working out

Unique Business Opportunity

Not only does F45 provide clients with a premium fitness experience through our pioneering training systems, but we also offer franchisees a unique business opportunity in the fitness industry through a proprietary business model and large community via our franchisee network. This includes access to premium quality indoor fitness equipment at competitive rates, as well as access to existing accounting, management and payment systems.This translates to a reliable business model that contributes to continued franchisee success. F45 operates a nearly 100% franchise model that offers its franchisees compelling studio-level economics with low initial investment and relatively low operating expenses, which in turn have proven to generate strong studio-level profitability and robust returns on franchisee’s initial investments.

Growth-Friendly Franchisee Support

Given the demand for health and fitness offerings, the F45 brand is well-positioned for continued growth. F45 prioritizes training and support to ensure each and every franchisee is set up for success.

In order to help prepare franchisees for their new venture, F45 offers franchisees: a dedicated online support team, including 24-hour tech support; a state-of-the-art intranet system, F45 Playbook; business and training support through F45 Academy; a 5-day induction program with other franchisees; all of the marketing initiatives and collateral needed for studio promotion; and a performance management team to support open studios. F45 also invests in partnerships with major professional sporting teams, influencers, celebrities, and content creators to raise awareness for the F45 brand.

All of these factors combined show that F45 is much more than just a great workout—it’s a global fitness community and an unparalleled franchise opportunity


1 IHRSA, The IHRSA 2019 Global Report.
2 IHRSA, The IHRSA 2019 Consumer Report.

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