Want to Increase Sales? Think Deeper About What You're Really Selling Truly successful products and services create an emotional experience for the consumer. That’s what you’re really selling. Previous Article 20 Unsafe Foods That Contain Petroleum and Toxins Next Article Jennifer Lopez Is Done With 'Happy to Be Here.' She Thinks Latina Entrepreneurs Are Undervalued, So She's Working to Give Them $14 Billion in Loans.