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Salespeople Need to Think of Themselves as Providers, Not Partners. Here's Why. Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results. Previous Article How Product Launch Strategies Help Businesses Determine If They Are Ready to Enter the Market Next Article Your Fear Is Lying to You. Here Are 3 Steps to Overcome It.
