Want to Create a Culture of Innovation? Ask These 3 Essential Questions. Innovation comes from experimentation. Experimentation leads to failure. Embracing failure is the path to building great products and enterprise value. Previous Article 3 Timeless Elements of Storytelling That Will Grow Your Business Next Article Weak (or Nonexistent) Cybersecurity Is Taking a Massive Toll on Small Businesses. Here's How to Protect Yours.