iPhones Have Shot Up In Price. But CEO Tim Cook Thinks Customers Will Still Open Their Wallets — Here's Why The head of the multi-trillion dollar company faced a question about iPhone prices at Apple’s earnings call on Friday. Previous Article Here's the Simple, Winning Strategy You Need to Build a High-Performing Team Next Article 'Completely Absurd': The Average U.S. Male Can't Fit Into Universal Studio's New 'Blatantly Fatphobic' Mario Kart Ride