Lewis Howes Has Built An Eight-Figure Personal Brand. He Did It By Constantly Reinventing Himself. The key to Howes’ success is his willingness to be honest about what people need, and revise his story again and again. Previous Article My 7-Year-Old Son Throws A Tantrum Over the Same Thing that Upsets Entrepreneurs. Let's Stop This! Next Article 'No One Wants to Hear You Toot Your Own Horn' and 9 Other Rules From People With Blockbuster Personal Brands