How Deepfake Tech Could Affect the Journalism Industry Deepfake technology adds another layer to navigate for journalists, which, if used ethically, could pave the way for new forms of storytelling. Previous Article How I Made Money From My Book Without Selling a Single Copy Next Article I Worked Side By Side With Elizabeth Holmes. She Seemed Like a Visionary, but We Were All Duped — and It's a Comfort to See Justice Served.