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Good Losers are Made — Not Born. 4 Principles for Cutting Your Losses Before It's Too Late Being a self-funded business owner adds pressure to your decision-making. Here are four principles for cutting your losses that may work in your business. Previous Article Video Shows Pier Collapsing, Plunging Dozens of People Into a Wisconsin Lake Next Article Want to Transform Your Life and Business? This Expert Says You Need to Start Prioritizing Your Health.