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Teen Dies After Attempting Hershey-Owned Company's 'One Chip Challenge' at School, Product to Be Pulled From Shelves The $10 chip, from Amplify Snack Brands’ Paqui, is coated with the world’s hottest chile pepper. Previous Article Are You an Ethical Entrepreneur? Here's How Business Leaders Can Embrace Social and Environmental Responsibilities Next Article 'Racking My Head Trying to Understand': Fans Perplexed After Tom Brady Announces Latest Professional Endeavor