Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It. Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn’t as easy as they hoped. Previous Article There's a Scientific Reason You Can't Stop Thinking About Unfinished Tasks. Learning to Harness That Energy Will Make You More Productive. Next Article Franchise Legalese Defined — A Deep Dive Into Franchising Definitions