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The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers. Previous Article Rejection Doesn't Have to Be a Bad Thing. Here's How You Can Use It as a Tool for Success. Next Article We Are in a Trust Crisis — How to Navigate the Pitfalls of Transactional Behavior in Business Relationships
