Burger King Is Upping its Rebrand Strategy With a $1 Billion Acquisition. These Franchise Resets Could Tell Us About the Fast-Food Giant's Chances of Succeeding.
Burger King Is Upping its Rebrand Strategy With a $1 Billion Acquisition. These Franchise Resets Could Tell Us About the Fast-Food Giant's Chances of Succeeding.
Discover the details behind RBI’s strategic acquisition of Carrols Restaurant Group, a move that represents a significant step in a broader campaign to rejuvenate the Burger King brand, and compare it to past major franchise rebrands.
