The Difference Between Startup Success and Failure Comes Down to This One Thing If you want to invest in a startup, look closely at the people behind the curtain. Their personality, skills and innovative prowess will drive a successful business. Previous Article 'Smart, Memorable, Funny': CeraVe Praised for 'Perfect' Super Bowl Commerical Next Article Judge Orders Elon Musk to Testify in SEC Probe Over Twitter Acquisition