Tecovas Founder Paul Hedrick Started the Warby Parker of Cowboy Boots. Here’s His Morning Routine, Favorite Business Book and To-Do List Hack The Austin-based entrepreneur created Western apparel brand Tecovas to disrupt a $3 billion industry. Previous Article Time to Buy Yelp Stock as the Reopening Accelerates Next Article 6 Ways to Increase Average Order Value for Your Online Business