She 'Reverse-Engineered' Her First Company's Failure Into a Sober-Curious Brand Making $25 Million a Year Shizu Okusa ran her first company for eight years but never made enough money. When she founded Apothékary, she knew what she had to do differently. Previous Article AI Sets This Flight Deal Service Apart — and It's Just $80 for Life Next Article Mastering Productivity Through the F.L.O.W. Model