What ROI Should Really Look Like for Your Company's Public Relations Campaigns Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. Previous Article This Couple Cashed in Their 401ks to Launch a Virtual Business — Here's How It Led to a 9-Figure Exit and Owning 2 Professional Soccer Teams Next Article The Basics of Buying a Franchise