Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase. Previous Article 'Take the Money Out of the Equation': Barbara Corcoran Offers Tips for New Graduates Navigating the Job Market Next Article Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.