Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now. Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Previous Article Over 10 Billion Passwords Have Been Exposed in the Largest Password Hack in History Next Article The Lawyers Who Fought Against Elon Musk's Pay Package Are Asking $370,000 an Hour in Legal Fees: 'We Did Battle With the Very Best'