Not Enough Companies Are Telling Their Origin Stories. That's a Mistake. Take it from Steve Jobs and Phil Knight: Sharing your company’s beginnings is a powerful tool for building brand identity. Previous Article 'You Know It When You See It': The Co-Founder of Roseade Shares the Moment He Realized They Had the Drink of the Summer Next Article Stock Market Tumbles After Global Selloff as Investors Panic Over Jobs Report, Economic Indicators