An Iconic Brand Is Trying to Change Its Name — and Expand Beyond the Product It Introduced Over a Century Ago The name change is “subtle-yet-important,” says Campbell’s CEO. Previous Article She Started a Business When She Couldn't Satisfy a European Craving in the U.S. — Now It's Making More Than $10 Million This Year Next Article 5 Tricks to Make Stepping Through From Downward Dog (Slightly) Easier