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'We Will Have Job Eliminations': Starbucks CEO Announces Corporate Layoffs Will Begin Soon Starbucks CEO Brian Niccol announced the news in a memo. Here’s when the cuts will begin. Previous Article Growing a Startup? Here Are 5 Challenges You'll Likely Face (Plus, Tips to Avoid Them) Next Article It's Time to Ditch Traditional Job Descriptions. Here's Why — and What Businesses Need to Do Differently.