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4 Huge Reasons Your Brand Values Should Not Change (Even If Laws Do) One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you. Previous Article Barbara Corcoran Says This Is How to Get People to Respond to Your Emails Next Article 'Creating Fear': Meta Began Laying Off 'Low Performers' on Monday. Here's a Look at How Those Decisions Are Made.