Beyond the First Sale — How to Keep Your Customers Coming Back for More Attracting first-time buyers through promotional offers is challenging, but the real test lies in creating a memorable user experience that fosters repeat purchases. Previous Article 'Where Most of the Value Is Generated': CVS Plans to Open 12 Mini-Stores Centered on Pharmacy, Healthcare Next Article Most Young People Have Abandoned Facebook, But There's One Big Reason Some Gen-Zers Are Sticking Around