My Company Was 40 Days From Bankruptcy — This Communication Shift Saved Us My struggling software company, just 40 days from bankruptcy, turned its fortunes around by shifting focus from technical excellence to proactive client communication. Previous Article Taylor Swift Just Made a Surprise Announcement, Revealing the Marketing Genius Behind Her $1.5 Billion Fortune Next Article 'You Liar': Elon Musk and Sam Altman's War of Words Continues as Musk Threatens Legal Action Against Apple