Want to Start a Business? This Franchise Will Give You Up to $100,000 to Do It. Firehouse Subs is cutting startup costs for certain franchisees with a new round of incentives worth up to $100,000 per restaurant. Previous Article When's the Best Time to Sell Your Business? Here's What I Tell My Clients (And It's Not When You Think) Next Article The Simple Mental Shift This Former Navy SEAL Uses to Stay Calm When Everything Is Falling Apart