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Global Brands Keep Making the Same Mistakes in Small Markets. Here’s How to Avoid Them. Global brands fail in smaller markets when they copy their playbook instead of involving true local experts from planning through measurement. Previous Article I Built My Identity Around My Career, Then Illness Took It Away. Here’s What I Learned About Purpose. Next Article Wendy’s Turns Down $1.4 Billion Buyout and Adopts a ‘Poison Pill’ Defense to Block a Takeover
