Most Founders Look Successful. These 4 Questions Reveal Who’s Actually Built to Last. After years of interviewing founders with polished media kits and unknown ones, I’ve learned the two look nothing alike up close. Previous Article He Started a Pizza Side Hustle in His San Diego Apartment After a Layoff. Now 3,500 People Battle for the 15 Pies He Makes a Week: ‘People Like What They Can’t Get’ Next Article This $14 Billion Tech Company Is Giving All of Its 7,000 Employees a Day Off to Play Video Games