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A Man Lived Inside a Billboard Above Sunset Boulevard for 24 Hours. Netflix Paid Him to Do It. The stunt is a rare marketing play for a company that usually lets its algorithm do the work. But Netflix could use the buzz. Previous Article Finding It Harder and Harder to Get a Restaurant Reservation? Some Diners Are Paying for Priority Access. Next Article He Watched His Dad Struggle to Find Care for His Grandmother. Now He and His Wife Run a Franchise Solving the Same Problem for Families.
