After 3 Years in Business, Liquid Death Was Valued at $700 Million. These the 3 Biggest Secrets to Its Founder's Success. Mike Cessario discusses how his background in music and advertising prepared him for founding Liquid Death. Previous Article This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue Next Article Microsoft Replaced Its News Editors With AI. It's Brought One Disaster After Another — and the Wrath of a Major Publication.
