Are You Protecting your Brand with a Federal Trademark? Here's How to Get Started Your business’ brand is one of your most valuable assets — and it can be protected more easily than you may think. Previous Article Subway Will Give You Free Sandwiches Forever — If You Make a Legally Binding, Lifetime Commitment First Next Article I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson