'Authenticity is Key': How Two-Time NBA Champion Jrue Holiday is Prioritizing Mental Fitness and Fashion With Rhone Jrue Holiday’s partnership with Rhone is built on authenticity, aligning his values of mental fitness and community impact with the brand’s mission. Previous Article I Use the 6-Week Sprint Method For Better Product Development — and More. Here's Why You Need It, Too. Next Article 'Probably Died Waiting for You to Do Your Lesson': Duolingo Says Its Mascot, Duo the Owl, Is Dead