'Baby or Your Money Back': People Thought This Stanford Grad's Idea Was 'Crazy,' But She Built Her IVF Product Anyway — And Just Snagged $400 Million. Claire Tomkins, founder and CEO of Future Family, worked in consumer finance before she took to the leap into entrepreneurship. Previous Article How I Built a Profitable Personal Brand as a Female Leader — and How You Can, Too Next Article Why Smart Entrepreneurs Let AI Do the Heavy Business Lifting