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Buyers Stopped Believing Pitches. Give Them Something They Can Verify. Software now writes the pitch, sends it and even personalizes it, so buyers have learned to discount all of it. Here’s what works now. Previous Article Essential Yoga Poses That Deliver Serious Knee Strengthening Next Article Canva Is Cutting Employees After Its ‘Hardest Year Yet.’ Here’s What Their Unusually ‘Generous’ Severance Packages Include.
