The Italian Juventus striker removed two bottles of Coca-Cola from his table and exchanged them for water during a conference at the 2020 Euro Cup.
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June
16, 2021
2 min read
This Tuesday the shares of The Coca-Cola Company registered a loss of 1.6%, going from a price of 56.10 dollars to 55.22 dollars. In this way, the value of the soft drink company lost 4,000 million dollars in 24 hours.
This cut by The Coca-Cola Company from $ 242 billion to $ 238 billion coincided with a gesture by Portuguese footballer Cristiano Ronaldo who, during a press conference at the UEFA Euro 2020 Cup , recalled two bottles of Coca-Cola from his table and exchanged them for water.
The Spanish sports portal Marca linked CR7’s call to “drink more water” to the fall in Coca-Cola shares. However, this price cut began to take place half an hour before the statement of the Portuguese star and his video went viral on TikTok.
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It should be noted that, although Ronaldo’s contempt could deepen the fall, this Tuesday was also the company’s ex-dividend date. As Investopedia explains, last Friday, June 11, was the deadline day when the purchase of a security guaranteed the payment of next dividends and a decrease in the value of the shares under these conditions is normal.
The Coca-Cola Company shares have already partially recovered and reached the price of $ 55.42 at the close of trading on Tuesday.