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Do You Judge People With Personal Brands? Here's Another Way to Think About It. Maybe you see personal brands as indulgent and self-centered, or a waste of time better spent on other tasks. But consider this. Previous Article Meditation Wasn’t for Me—Until I Tried It While Hiking Next Article Free Drinks, Early Boarding, Complimentary Helicopter Rides: JetBlue Rolls Out Revamped Loyalty Program