Why Own an Elements Massage?
Profitability Due to an Ever-Increasing Demand for Massage and Recurring Revenue from a Membership Model
The Elements Massage brand demonstrates a proven track record for continued success: the brand has enjoyed double digit same-store sales over the past decade and has already grown to 250 units and counting. The time is ripe for future franchisees to join the Elements Massage system and expand into a lucrative industry.
The American Massage Therapy Association 2018 findings indicate that the $16 billion wellness industry is projected to grow at an average of 4% per year through 2022. Elements’ laser-focused approach therefore aligns optimally with the demand and economic reach of a pocket-deepening segment in a major industry. Furthermore, while massage services benefit all ages and demographics, an increased focus on health and wellness by the nation’s prime demographic, the millennial consumer, has translated to a growing demand for the benefits of massage therapy. The purchasing power for this demographic is on the rise: By 2020, millennial consumers are projected to leverage a combined purchasing power of $1.4 trillion annually and represent 30 percent of total retail sales.
A Singular Focus but Never a One-Size-Fits-All Approach: The Elements Way®
Unlike other businesses in the massage space, the brand doesn’t offer facials or other services beyond massage therapy. The Elements Way allows the focus to be delivering the most effective, personalized massage.
That curated-to-consumer experience is a critical driver for millennials, who increasingly expect customizable and high-quality offerings. Not only is Elements optimally positioned to tap into millennial demand, the brand’s client-therapist alliance—the Elements Way®—meets guests where they want to be met.
A Tech-Resistant and Simple Model
As e-commerce juggernauts like Amazon increasingly change the landscape across industries, business owners seeking longevity must turn to brands that are naturally resistant to the well-documented “Amazon Effect.” Elements Massage’s service offering is tech-resistant and can’t be supplanted by automated systems. This translates to an Amazon-resistant model that can reliably carry franchisees forward.
But why Elements Massage instead of a competitor? Because unlike others, the brand keeps the focus on massage therapy, and Elements studios maximize volume within 1,300 to 2,000 square feet of studio space.
That means that franchise owners aren’t stretched thin by complex hiring and scheduling needs, nor navigating a bigger footprint with more overhead costs. The simplicity of Elements’ model is its greatest strength: all marketing fees go toward a one-service offering; franchisees enjoy a more affordable investment level and a smaller footprint.
Growth-Friendly Franchisee Support
Given the demand for massage plus Elements’ streamlined model and offering, the Elements Massage brand is well-positioned for explosive growth. Even better news: Elements prioritizes franchisee training and support, offering several key assets to help ensure that franchisees achieve success.
In order to help prepare franchisees, Elements utilizes a business development team that franchisees can tap into to help them drive their location’s growth, and which is readily available to them. The Support Center offers a variety of communication tools with franchisees, including webinars, newsletters and video communications. In addition, Elements franchisees enjoy access to a system-wide intranet loaded with resources.
All of these factors combined mean that Elements Massage signifies much more than just a rejuvenating treatment—it’s a sublime franchise opportunity.
