Looking to position your firm for growth? Then focusing on financial planning for millennial women is a path you may want to explore.
Now, at this point in your career, perhaps you’ve grown comfortable advising retirees and those approaching retirement on making the best choices to meet their financial goals. But diversifying with a younger clientele can actually help shore up your business continuity plans. Just consider the facts:
- Millennial women (ages 23–39) are quickly approaching their peak earning years and could benefit from your expertise.
- According to research from the Boston Consulting Group, women currently control 32 percent of global wealth, or $216 trillion—and that number is only projected to increase.
- There’s no doubt women are growing financially and rapidly climbing the career ladder.
Despite these positive trends, millennial women are lagging with respect to financial decision-making, according to a study by UBS. That same study revealed the surprising statistic that 56 percent of millennial women defer financial decisions to their husbands. The reason? Female investors trail their male counterparts when it comes to investment knowledge and confidence Although nearly half of all men feel comfortable making investment decisions, only 34 percent of women feel the same way. And this is exactly where your role as a financial advisor is critical.
You have the opportunity to help address this group’s unique challenges, as well as to build trusting, lifelong client relationships. So, where do you begin?
Our checklist for financial advisors that focuses on financial planning for millennial women is an excellent place to start. From student loan debt to employer-sponsored benefits, it offers you areas to focus on with younger clients to help them think proactively about securing their financial future. To learn more and access our checklist, click the Free Download link below: