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'Generational Shift': There's One Industry That's Expected to Keep Booming, According to Bank of America Analysts The “lipstick effect” has expanded to cold plunges and red light therapy. Previous Article How I Turned a Failing Business Into a $1 Million Powerhouse in Just 6 Months Next Article 'Better Negotiation Position': Barbara Corcoran Says to Keep These 2 Things in Mind When Asking for a Raise at Work