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He Decided to Join the Marines on 9/11 and Deployed 3 Times. Now, the Leadership Tactics He Learned Are Helping Him Grow a Spooky Business. Lance Zaal, veteran founder of U.S. Ghost Adventures, is determined to take his business to the next level — and give back to the world along the way. Previous Article Toxic Competition Can Destroy Your Business. Here's How to Build a Culture of Co-Creation. Next Article I Don’t Know if I Believe in Astrology, But I Still Read My Horoscope Each Morning. Here’s Why.