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Her First Product Sold Out in 24 Hours and Had a 10,000 Person Waitlist. Here's How She's Empowering Other Beauty Entrepreneurs to Go Big. Patricia Santos, CEO and founder of Volition Beauty, discusses the launch, growth and mission of her creator-led prestige beauty platform. Previous Article This Entrepreneur Built and Sold a Franchise for Millions. Now He's Betting Big on a $1.38 Billion — and Growing — Industry. Next Article How to Use the Power of Positivity to Find Lifelong Happiness and Success
