His Sushi Burger Got 50 Million Views — and Launched an Entire Business Paul Ryu discusses how one off-menu item sparked millions of views, the type of creators he hires and what it takes to scale influence without selling out. Previous Article 'Internet Culture Is Changing the English Language': Gen Alpha Gibberish 'Skibidi' Added to the Cambridge Dictionary Online Next Article 5-Minute Yoga Fix for When You Want to Move But Are Too Tired to Stand