How Being 'Real' Can Backfire for Leaders — and What True Authenticity Looks Like Authenticity doesn’t mean spilling every emotion — it means aligning your values, words and actions to foster trust. Previous Article What a Company With Near-Zero Turnover Taught Me About Building Culture That Lasts Next Article This Mom's 'Scrappy' Side Hustle Started in Her Garage — Now It Makes $5 Million a Year