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How Ecommerce Businesses Are Leveraging Web Data to Understand Their Customers and Stay Ahead of the Competition Companies in any ecommerce industry can benefit from public web data collection. Here’s how. Previous Article 'Undisclosed Conflicts of Interest': Kohl's CEO Fired After Board Finds 'Highly Unusual' Deals Next Article Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines — and Finding It Didn't Work