How to Create a Brand Philosophy That Everyone Believes In Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that’s communicated to everyone and reinforced every day. Previous Article When I Became President of KFC, Franchisees and Corporate Hated Each Other. But I Believed This Behavioral Theory Could Bring Them Back Together. Next Article What October’s Solar Eclipse and New Moon in Libra Mean for You