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How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales Email marketing can boost awareness and sales for your startup. Here’s how to create a strategy that works — and avoid costly mistakes. Previous Article 'I Believe the Government Pressure Was Wrong:' Mark Zuckerberg Explains Why Facebook Censored Certain Content Next Article A 90-Year-Old Veteran Was Pawning Jewelry for Rent Money. Then He Went Viral, and the Donations Started Pouring In.