How to Finally Get Some Consistency Behind Your Branding Giving your brand some consistency takes work. It’s not something you can do overnight and forget about. Previous Article I Live and Work Remotely From a Cruise Ship 300 Days a Year. It's Helped My Social Life and Costs Just as Much as an Apartment — Here's How I Do It. Next Article 'X' Is Auctioning Off Its Old Twitter HQ Items, Including a Bird Cage Hanging Swing