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How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage. Previous Article Charting Your Path to Growth in 2024 Starts Today. Here's How to Prepare for a Prosperous New Year. Next Article Costco's CEO Is Stepping Down After 11 Years – He Has 'Total Confidence' in His Successor