I Built a Business in a New Country. These 5 Lessons Made the Difference. When you start connecting, lead with what makes you different and stop undervaluing yourself, you turn being a newcomer into your greatest advantage. Previous Article A Beloved Cupcake Company Is Shutting Down — And Fans Are Blaming Private Equity Next Article Ex-Meta AI Chief Slams New Boss as 'Young' and 'Inexperienced'