I Pick One Word Every Year to Guide My Decisions. Here's Why It Works. I choose a single word each year to guide my decisions, and in 2025, “Win” reshaped how I think about success, family and growth. Previous Article He Started Making His Favorite Game Day Snack at Home. Now, His Brand Is Growing Fast. Next Article What Sparks the World's Most Successful Startups? The Answer Might Surprise You.