I Stopped Reading Franchise Agreements as Contracts — Here's What I See Instead Seasoned franchise leaders know the agreement reveals how a system will grow, govern and respond to pressure long before the first unit opens. Previous Article This Isn't a Dress Rehearsal — Run Your Business Like You Only Get One Take. Here's How. Next Article Pensions Are No Longer Reliable. Here are 8 Predictable Income Streams I'm Pursuing to Replace Mine.